The challenge was to create a versatile packaging solution for dog shampoo, with each variant featuring a distinct scent. To keep production costs down I designed a bottle shape that would suit multiple dog illustrations of recognisable dog breeds, paired with colours to capture the essence and personality of each fragrance.

Through a blend of colour, typography, and illustration, I aimed to create a vibrant and playful appearance that extended the brand’s identity, making it appealing to consumers and easily recognisable on the shelves.